Emails are powerful tools of communication between individuals and organizations. It is a means of nurturing leads and relationships. Most churches have come to realize the importance of email campaigns and have included it in their outreach strategy but a huge number are yet to capitalize on this all important strategy for church growth, information dissemination and reaching out to brand new souls as well as nurture relationship with existing members.
Email usage has been on the rise and is set to hit 3bn users by 2020. It is the most widely used social media channel of communication to date. Out of 2000 facebook users and 2000 email recipients, 22% will open and read your emails compared to 6% on facebook, according to a marketing research.
Whether your emails get opened, clicked, read and acted upon depends on how well planned, written, and relevant it is, hence the importance of a well thought out email strategy.
Six major benefits of setting up an email campaign for your church are
EMAILS WILL NURTURE THE RELATIONSHIP BETWEEN YOU AND YOUR MEMBERSHIP
Most people who attend church services do not take notes. After church service, they go back home and continue with life, ever busy and chocked up with trying to make ends meet. They forget all that was taught in church, looking forward to the next service to continue the circle. Imagine that after church service, maybe on a Monday morning, you send a neat little email, thanking members for attending service and then you provide a brief recap of what was preached, with action points, while encouraging them to hit reply if they have questions or challenges. And then you do a follow up email on Wednesday to encourage them and then another email on Friday to remind them of church service on Sunday. I am sure the members will feel connected and willing to continue worshiping with your church. There will be an established relationship between the sender of the emails and the recipient.
A WELL THOUGHT OUT EMAIL STRATEGY WILL ENABLE YOU SEND TARGETED MESSAGES TO THE RIGHT AUDIENCE, AT THE RIGHT TIME.
Not everyone who walks into church is at the same level of attendance or spirituality, hence the need for segmented emails. The first time worshiper needs different email content from the regular worshiper. With proper email marketing strategy set up, each group of worshipers will have relevant messages sent to them at appropriate times. Nothing can be more frustrating than receiving irrelevant messages. With this sorted out, the worshippers feel more at home with you and the church.
EMAILS WILL PROVIDE YOU GREATER REACH/AUDIENCE
Regular, relevant newsletters sent out periodically will grant you a wider reach as a church. Mails can get to members who have changed locations, one time worshippers and even non members as the members get to share the information with them! Good newsletters will always be shared with friends and family whom the recipient feels will need such content. Some have the possibility of being printed out and shared in smaller group gatherings. E-Newsletters will afford you a wider reach than you would ordinary get to from the pulpit.
EMAILS WILL TURN FIRST TIME WORSHIPPERS TO REGULAR MEMBERS, BOOSTING ATTENDANCE
When people feel connected to their church and man of God, trust is developed which naturally translates to membership and higher church attendance. Newsletters take the word further than the pulpit. Those who receive it directly or indirectly will always want to worship with the church when they can.
EMAILS ARE AN EFFECTIVE MEANS OF PUBLICITY.
Yes, Emails are effectively used for publicity: to publicize ministry events, send out important announcements (new church product releases such as books, audio materials), broadcast programs and time, fundraisers, and updates. Publicity through Emails are cost effective and the reach is sure, unlike using fliers and handbills. Using proper Email personalization, members get personalized invites and announcements which creates a sense of belonging and bonding.
EMAILS ENCOURAGE COMMUNICATION AND FEEDBACK.
Emails are a great source of communication. It affords your audience a means through which they can reach out to relevant persons of authority in the church, most times while still maintaining their anonymity. It provides an avenue for feedback on church activities, members, sermon and the preacher. When recipients are encouraged to hit reply in every email they get from your church, they are bold enough to say what they would naturally not be able to say to your face or on social media. When feedback’s come in through Emails, acknowledge the senders, take corrections and improve on accolades.
At daraswritermom, I understand your church’s Email needs and I can help setup and run an email marketing campaign for you. To get in touch to see how I can be of help, click here and let’s talk.